If you ever wondered where the Cadillac Fleetwood got its name, this is the answer. Other cars may have got their names from places associated with leisure and money - Malibu, Monte Carlo, Park Avenue, etc. - but this one comes from a small farming and manufacturing community in Berks County, Pennsylvania. Back in the early days of the last century, the region's long tradition in the coach-building business was tapped by the rapidly growing auto industry.